CHARLOTTE REGIONAL VISITORS AUTHORITY Membership Sales Coordinator, NASCAR Hall of Fame in Charlotte, NC

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Who We Are

The CRVA works to deliver experiences that uniquely enrich the lives of our visitors and residents. Through leadership in destination development, marketing and venue management expertise, the CRVA leads efforts to maximize the region’s economic potential through visitor spending, creating jobs and opportunities for the community. Brands supported by the CRVA include the Charlotte Convention Center, Spectrum Center, Bojangles Entertainment Complex, NASCAR Hall of Fame, Charlotte Film Commission, Visit Charlotte and Visitor Info Centers.

Job Summary


The Membership Sales Coordinator is responsible for driving membership growth, coordinating sales initiatives, and providing outstanding customer service to current and prospective members. This individual will assist in the promotion of membership offerings, creating and managing Facebook membership page, track leads, follow up on inquiries, make renewal calls and assist with all membership activation and engagement activities including member events. This role will support the admissions department with box office ticket sales and guest services duties.



Essential Job Duties


  1. Membership Sales: Actively promote and sell membership packages to prospective members through inbound and outbound calls, emails, and face-to-face interactions.


  • Lead Management: Track and follow up with leads to convert inquiries into memberships. Maintain an organized pipeline of potential members.


  • Customer Service: Provide excellent customer service by answering questions about membership benefits, services, and pricing while exemplifying CRVA Customer Service Standards.


  • Social Media: Create and manage digital content for the Facebook membership social media page.


  • Enrollment Process: Manage the membership sign-up process, ensuring all necessary paperwork is completed accurately and efficiently.


  • Membership Fulfillment: Maintain accurate inventory counts and ensure membership packages are always stocked, including all other membership assets such as cards, lanyards, and shipping materials.


  • Renewal Strategy and Execution: Collaborate with membership team in developing renewal strategies each quarter. Conduct monthly renewal calls as well as preparing renewal letters for mailing.


  • Event Support: Assist with organizing and promoting events for members, ensuring engagement and participation. These include but are not limited to membership lounges, race viewing parties, as well as offsite activations.


  • Admissions: Provide support to admissions department with scheduled shifts in the box office as well as Guest Services desk. Selling tickets, performing guest relations duties, providing necessary customer recovery actions, and working with admissions team to maintain optimum customer satisfaction to Hall of Fame guests.


  • Reporting: Utilizing various membership reports to maintain accurate recordkeeping and exceptional customer service.


  1. Consistently deliver the best in customer service. Model and be accountable ensuring that customers are always put first by living the CRVA Service Philosophy to deliver memorable customer experiences


  1. Champion CRVA’s mission, vision and core values and comply with organizations policies and procedures.



Scope of Responsibility


  • This role will have ongoing access to confidential financial and customer data.

Supervisory Responsibility

  • This role has no supervisory responsibilities


Knowledge and Skill Requirements

  • 3-5 years’ experience using computerized ticketing systems.
  • Strong leadership skills
  • Excellent written and verbal communication skills.

Education and Experience

  • High School Diploma or GED equivalent is required.
  • Advanced knowledge of the Tessitura Network ticketing system is preferred.
  • Minimum one (1) year experience with Microsoft Office Suite (Outlook, Excel, and Word).


Physical Demand

  • The employee may regularly lift and/or move up to 25 pounds.
  • Specific vision abilities are required including close vision. While performing this job, the employee may regularly sit, use hands to feel, talk or hear.
  • The employee is frequently required to stand and walk. Must be able to stand for long periods of time.



  • This role must have flexibility with scheduling with the ability to work weekdays and weekends based on business need.


Work Environment


  • The noise level in the work environment is usually moderate.
  • Frequently a fast-paced work environment.

Travel Required


  • This role may require up to 10% travel.


What We Offer


  • Education Reimbursement
  • Comprehensive medical, dental, and vision coverage, plus other great benefits.
  • 457 Plan
  • NC Retirement System plan
  • CRVA University
  • Employee Assistance Program
  • Employee 1st Culture
  • CORE Values



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Our “employee first” culture requires engagement, and engagement can’t happen without the voices of many talented individuals charting our direction.

The Membership Sales Coordinator is responsible for driving membership growth, coordinating sales initiatives, and providing outstanding customer service to current and prospective members. This individual will assist in the promotion of membership offerings, creating and managing Facebook membership page, track leads, follow up on inquiries, make renewal calls and assist with all membership activation and engagement activities including member events. This role will support the admissions department with box office ticket sales and guest services duties. Essential Job Duties. Membership Sales: Actively promote and sell membership packages to prospective members through inbound and outbound calls, emails, and face-to-face interactions. Lead Management: Track and follow up with leads to convert inquiries into memberships. Maintain an organized pipeline of potential members. Customer Service: Provide excellent customer service by answering questions about membership benefits, services, and pricing while exemplifying CRVA Customer Service Standards. Social Media: Create and manage digital content for the Facebook membership social media page. Enrollment Process: Manage the membership sign-up process, ensuring all necessary paperwork is completed accurately and efficiently. Membership Fulfillment: Maintain accurate inventory counts and ensure membership packages are always stocked, including all other membership assets such as cards, lanyards, and shipping materials. Renewal Strategy and Execution: Collaborate with membership team in developing renewal strategies each quarter. Conduct monthly renewal calls as well as preparing renewal letters for mailing. Event Support: Assist with organizing and promoting events for members, ensuring engagement and participation. These include but are not limited to membership lounges, race viewing parties, as well as offsite activations. Admissions: Provide support to admissions department with scheduled shifts in the box office as well as Guest Services desk. Selling tickets, performing guest relations duties, providing necessary customer recovery actions, and working with admissions team to maintain optimum customer satisfaction to Hall of Fame guests. Reporting: Utilizing various membership reports to maintain accurate recordkeeping and exceptional customer service. Consistently deliver the best in customer service. Model and be accountable ensuring that customers are always put first by living the CRVA Service Philosophy to deliver memorable customer experiences. Champion CRVA's mission, vision and core values and comply with organizations policies and procedures. Scope of Responsibility. This role will have ongoing access to confidential financial and customer data. Supervisory Responsibility This role has no supervisory responsibilities. Knowledge and Skill Requirements 3-5 years' experience using computerized ticketing systems. Strong leadership skills. Excellent written and verbal communication skills. Education and Experience High School Diploma or GED equivalent is required. Advanced knowledge of the Tessitura Network ticketing system is preferred. Minimum one (1) year experience with Microsoft Office Suite (Outlook, Excel, and Word). Physical Demand The employee may regularly lift and/or move up to 25 pounds. Specific vision abilities are required including close vision. While performing this job, the employee may regularly sit, use hands to feel, talk or hear. The employee is frequently required to stand and walk. Must be able to stand for long periods of time. This role must have flexibility with scheduling with the ability to work weekdays and weekends based on business need. Work Environment. The noise level in the work environment is usually moderate. Frequently a fast-paced work environment. Travel Required. This role may require up to 10% travel. What We Offer. Education Reimbursement. Comprehensive medical, dental, and vision coverage, plus other great benefits .57 Plan. NC Retirement System plan. CRVA University Employee Assistance Program. Employee 1st Culture. CORE Values.
search terms: Sales Coordinator+Membership
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